Brass dallahs lined up in warm light

Why join the association

Saudi coffee isn't a drink. It's hospitality.

The Saudi Coffee Association is a home for everyone who holds a dallah: the farmer in the Jazan mountains, the roaster down the street, the barista behind the machine, and whoever loves that first cup of the morning.

A QASA membership makes you part of that home — and gives you your tier’s benefits, a coupon store for establishments’ products below the usual price, and a market and scientific content on coffee along the way.

Apply for membership Choose your tier
establishments
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cities
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What you belong to

Three pillars the association stands on

Your membership is more than an identification card; it is a voice in a sector that grows every day.
  1. A golden dallah and a decorated basket of dates on a sadu rug

    Heritage

    Here coffee is the first and last word of generosity: served with the right hand, the cup poured short so it can be filled again. We keep these customs and pass them on.

    Fact

    Arabic coffee has been on UNESCO's list of intangible cultural heritage since 2015.

  2. Two hands holding fresh red coffee cherries

    Local content

    Khawlani coffee comes from the terraces of Jazan, Al-Baha and Asir. We stand with the farmers and local roasters so their beans reach your cup.

    Fact

    Saudi Khawlani coffee is an agricultural heritage centuries old.

  3. Hot water poured over a row of cupping bowls

    The craft

    Barista training, cupping sessions and competitions that raise the bar. A craft done well is a craft respected.

    Fact

    Training programmes and competitions opened by members’ fees.

A farmer holding a bucket of ripe coffee cherries

Where your fee goes

Every riyal has a published destination

The association is a non-profit. What you pay doesn't go to profit; it goes to three areas we publish.

  1. 40%

    Training

    Training seats for baristas and roasters, and courses in cupping and food safety.

  2. 35%

    Farmers & local content

    Support for Khawlani coffee farmers, and links between local roasters and cafés.

  3. 25%

    Competitions & events

    Barista championships, member meet-ups and coffee days in the cities.

Indicative shares, approved by the association each year and published in its report.

What membership gives you

Tier benefits, coupons, the market and knowledge

  • Priority at events

    Your seat is held before anyone else’s at coffee days and meet-ups.

  • Competition entry

    Your way into the barista and roasting championships the association runs.

  • Workshops at member prices

    Cupping, brewing and roasting with experts from the sector.

  • The association’s newsletter

    Sector news, new establishments and opportunities, as they happen.

Membership benefits

What the association adds for its members

All benefits

  • A digital card with a rotating code

    For Affiliate

  • Perks at our establishments

    For Affiliate

  • Wider perks at establishments

    For Professionals

  • Priority at association events

    For Professionals

Who is it for?

Whatever your bond with coffee, there’s a place for you

  • Arabic coffee being poured into finjans Affiliate

    If you love coffee

    Love coffee and love discovering? The coupon store has establishments’ products below the usual price, and the library has scientific content on coffee.

    299 SAR a year

    Join Affiliate
  • A barista steaming milk at an espresso machine Professionals

    If you’re a barista or a professional

    Your craft deserves a community: training, competitions and a network of peers, with wider benefits for your tier.

    599 SAR a year

    Join Professionals
  • Roasted beans being turned in a cooling tray Establishments

    If you own a café or a roastery

    A membership for your business, cards for your staff, and a place in the association’s directory in front of thousands of coffee lovers.

    1,999 SAR a year

    Establishments membership

Our journey

Milestones along the way

  1. The start

    The association is founded

    A civil association bringing farmers, roasters, cafés and coffee lovers under one roof.

  2. 2026

    QASA membership launches

    One digital card connecting members with establishments across the Kingdom.

  3. The first members

    Founding members

    Our founding members joined free, and their names open the story.

  4. Soon

    Member gatherings

    Workshops, cupping sessions and meet-ups in cities across the Kingdom.

Be part of Saudi coffee’s story

Choose your tier in a minute; your digital card arrives once the association approves.

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A brass dallah with rising steam